Redefining Normal: Leadership, Identity & Building for the Future — Systems of Scale with Ian Gatzke

Jaclyn Orent joins Ian Gatzke on Systems of Scale to explore what it means to build for the future as a Cultural Catalyst. Jaclyn argues that the leaders of the next era won't simply build companies — they will redefine normal by creating new ways of leading, serving, and collaborating. They explore why business must shift from self-serving to whole-serving impact, how identity shapes behavior, why self-leadership is foundational during disruption, and why sustained change is impossible to do alone. The conversation also breaks down Intentional Change Theory, the science of scaling, consciousness research, PEA vs NEA, and collective shared vision.